Kellogg School website redesign:

Kellogg website was redesigned to build positive first impressions — connect, capture attention and generate excitement among prospective students.

Taking inspiration from travel destination websites, the redesigned site aims to inspire prospects to imagine their own Kellogg MBA journey and to see themselves in immersive photos, and aspirational student and alumni profiles. Users will be energized by an intimate glimpse into diverse perspectives that make up our tight-knit community.

Conceptual direction, design, and art direction